Measuring and monitoring the main brands’ business positioning in terms of their market penetration and share is an essential prerequisite to adapting their sales policy for companies aiming to increase their sales.

It is to meet the expectations of such players that the Institute has been gathering information since 1980 allowing the position of the different brands to be tracked once a year on a large number of stationery and office supplies including EOS.

Based on a sample that brings together 75% of the distribution network’s turnover, the panel allows the following indicators to be tracked for each product and distribution network:

• Brands’ market presence
• Market share of brands present
• Price of main products