Companies with less than 100 employees constitute a major growth axis for a great number of suppliers and service providers subjected to increasing competition.And yet as a result of its atomism, the heterogeneousness of purchasing behaviour and the distribution range, the SME and VSE market is difficult to comprehend with a view to developing a targeted, effective business strategy.
The SME-VSE observatory therefore constantly offers two modes of access:
- Continuous use:
- To monitor SMEs’ acquisition of equipment and purchases
- To measure you and your competitors’ market positioning on a regular basis, sector by sector
- To measure the opportunities or consequences of marketing and communication campaigns, etc. at regular intervals
- One-off use:
On the occasion of the launch of a new product or a communication campaign, you have information about the classes of business targeted.
SECTORS COVERED BY THE OBSERVATORY
Made up of over 7,000 companies with fewer than 100 employees, the SME-VSE observatory covers 12 business sectors:
|
Business sectors
|
Number of companies
|
| Building-Public works |
800
|
| Small-scale industry |
800
|
| Transport and related activities |
500
|
| Car trade and repairs |
700
|
| Food trade |
500
|
| Non-food trade |
500
|
| Cafés-hotels-restaurants | 600 |
| Healthcare professions | 600 |
| Legal and accounting professions | 500 |
| Research and consulting, computing, advertising and training | 600 |
| Architecture - Engineering | 500 |
| Local authorities (communes with between 1,000 and 20,000 inhabitants) |
500 |
| Total |
7100
|
INFORMATION PROVIDED
Two sets of information can be provided by the SME-VSE observatory depending on the user companies’ objectives and access conditions.
|
Permanent indicators
|
Customised information
|
| • Equipment rate by product
• Equipment acquired during the past year or purchases made during the last three months • Main competitors’ position in terms of market share • Purchasing intentions and brands considered |
Issues of a qualitative nature peculiar to each subscriber:
|
|
As an example: • User companies’ expectations • Satisfaction relating to marketing campaign • Visibility and perception of a communication campaign, etc. • Customs and attitudes of purchasing managers for such equipment or products |
MAIN CUSTOMERS
