BUILDING MATERIAL AND BUILDERS’ MERCHANTS PANEL

Assessing the effectiveness of marketing campaigns, a preliminary step to making any changes to the company’s marketing policy, requires regular monitoring of the company’s market dynamics and its competitive positioning. I + C Institute has thus been developing a builders’ merchants panel since 1987. Gathering such information allows the positioning of the different brands on a large number of building materials and products to be monitored once a year, as well as yearly sales trends, among others.

Based on a sample of 2,500 outlets, the panel allows the following indicators to be tracked for each material and distribution network:

Brands’ market presence
Market share of brands present
Price of main products

	THE COMPANY
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	BUILDING MaTERIAL AND BUILDERS’ MERCHANTS PANEL Assessing the effectiveness of marketing campaigns, a preliminary step to making any changes to the company’s marketing policy, requires regular monitoring of the company’s market dynamics and its competitive positioning. I + C Institute has thus been developing a builders’ merchants panel since 1987. Gathering such information allows the positioning of the different brands on a large number of building materials and products to be monitored once a year, as well as yearly sales trends, among others. Based on a sample of 2,500 outlets, the panel allows the following indicators to be tracked for each material and distribution network: Brands’ market presence Market share of brands present Price of main products	The market for material X The different brands’ market share


	The company – Fields of activity: Construction, building materials and equipment – Automotive industry – Energy, commodities – Trade associations and specialised press – Stationery and office products – SME -VSE observatory – Contact us – Careers – Useful links