An observatory for positioning the buoyancy of your sales of bodywork-specific parts in relation to the profession’s companies' consumption trends.
The bodywork observatory, set up by the Institute in 1999, is based on the quarterly interviewing of a sample of 900 coachbuilders, divided into three main groups of participants representative of the population studied.
| SAMPLE STRUCTURE |
|
Dealer
|
Small bodywork companies
|
Large bodywork companies
|
Total |
|
300
|
250
|
350
|
900
|
The information gathered by a combination of fax/telephone by the Institute’s interviewers, who specialise in gathering information in a professional environment, is subjected to the appropriate statistical processing using the weighted quota method to assess trends.
The bodywork-observatory produces four quarterly publications combining two sets of information:
Recurrent quantitative information
> Bodywork turnover trends
> Turnover trends according to the companies' characteristics: dealers, small bodywork companies and large bodywork companies
> Trends according to the type of work: fitting a windscreen, minor bodywork and work involving the surface plate
> Activity positioning according to the customer type (buoyant markets, etc.)
> Trends in the number of accidents handled
> Spare part consumption trends:
- Optical sets
- Tail lights
- Radiators
- Windscreeens
- Wings
- Front bonnets
- …
> Use of consumables trends:
- Abrasive disks
- Fillers
- Paint
- …
Qualitative information (optional)
Rotating themes made up of 2 to 3 issues of a qualitative nature chosen by the subscribing company.
Example : customs and attitudes, product selection criteria, expectations as regards suppliers, etc.